Mini Cooper Guerrilla Marketing

Mini Cooper have launched a pretty cool guerrilla marketing campaign which can be seen on the streets of Amsterdam, which is definitely made a lot more successful due to the campaign’s Christmas timing.  Mini have placed huge car sized cardboard boxes on rubbish heaps around the city with a Mini Cooper image on the front and the words ‘Mini Cooper’ in large letters, complete with torn gift wrapping. Making it look like a car has been packaged inside and now discarded once the contents have been removed. It really does make a pretty eye-catching advertisement!     Continue reading Mini Cooper Guerrilla Marketing

Guerilla Gardening

Guerilla Gardening is in no way a new trend…the earliest record of the term goes back to 1973, however, it has massively taken off in recent years with people becoming more environmentally friendly and caring more about the world around them, including the aesthetics. Guerilla Gardening is the direct action in  reclaiming land which is neglected or misused and assigning a new purpose to it, such as growing crops or plants. Some guerrilla gardeners carry out their ‘gardening’ at night, in relative secrecy and others prefer to work more openly during the day – seeking to engage with other people. Whatever way they … Continue reading Guerilla Gardening

Guerilla Advertising

I am a hugeee fan of guerilla advertising and believe that its something a lot more companies should do to attract their intended target market, especially a younger consumer, as even the most boring of companies can be made ‘cool’ and attract a lot of brand awareness. Loadsss of companies are doing it these days, and some of my fave’s are shown below: Burger King Promotion: A billboard advertisement for vacuum cleaners: Seafood Restaurant Promotion: Anti-Smoking Sticker Ad: Nikon: Quicksilver Halfpipe Bus stop: Mini Advert in men’s toilets:   These are only a few of my favourite guerilla marketing ad’s, … Continue reading Guerilla Advertising