Eco Advertising

With today’s consumer becoming more and more environmentally conscious the form of advertising companies use to promote their products needs to follow this trend, and many are succesfully achieving this and being creative and imaginative at the same time! This campaign from is promoting the Fiat 500 C and is situated on Milan’s world-famous fashion street – Montenapoleone! Fiat had 20 fiberglass replicas of the car made and turned into planters for selection of real tree’s. The campaign is a collaboration between the City of Milan, Fiat, and artist-designer Fabio Novembre.  ‘In Novembre’s words, his solution to merge into one object trees … Continue reading Eco Advertising