Mini Clubman Guerrilla Ad

With the main USP of the Mini Cooper Clubman being that it is a Mini that is roomier, yet still cute…what better way to promote it than this airport luggage carousel guerrilla ad, created by two 24 year old’s from Miami Ad School. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. With the size of storage space in a car being quite hard to visually represent in an ad, this design duo seem to have achieved it with this campaign, keeping the ad both simple, informative and pretty damn cool!


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