Umbro Go Faster

I’m never usually a big fan of sport related advertising, despite working for a huge sport fashion retailer, but recently Umbro’s campaigns have really caught my eye. I came across their latest advertising campaign for their fastest and lightest ever football boot weighing just 238grams on Love Creative‘s blog (the agency who does a lot of their marketing campaigns…and are amazing may I add).

The Love Creative Blog describes the pop art inspiration behind the campaign as being ‘partly to do with the fast-consumerism, instant everything-ness of modern youth and partly to do with the ‘pop’ colours of the boot itself. Illustration by Chris Gray and Rob Bailey of Toy and photography by Tom Van Schelven‘.

The most inspirational aspect behind the imagery is that none of it was created using Photoshop, as the images below show:

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