Lee Skinny Jeans

Being a huge fan of package design this campaign from Lee caught my eye! In their aim to be the brand to go to for skinny jeans they have created pretty unique packaging for each pair of jeans sold. The ‘skinny bags’ aren’t only the perfect shape bag for a pair of skinny jeans but a great form of promotion for the brand…letting other consumers know exactly what you have bought and where from. The bags are also a great in-store visual merchandising tool and talking point.

 

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