To celebrate the launch of Glastonbury festival photographer Venetia Dearden’s book of imagery entitled Glastonbury Another Stage Mulberry’s flagship London store has been transformed for an exhibition of her work, and it looks rather cool…but would we expect anything less from Mulberry?!
The book which was part-funded by Mulberry includes pages and pages (386 to be precise) of great photographs from every aspect of the Glastonbury festival, including crowds, caravans, food stalls, mud, and most importantly…the people!! The imagery of people from the festival spans over the last 6 years and is all shot in a white photographic studio which Venetia Dearden set up in various parts of the festival.
Speaking of the project Dearden says – “I decided to create an oasis amongst the crowds where I could meet and document some of the thousands of individuals who travelled from all around the world to make up this vast, eclectic gathering.”
Construct (a London-based design studio) also created the Mulberry campaign concept Peace Love Mud which ties in with the 40th anniversary of Glastonbury and with the launch of Dearden’s book – which comes in this rather fetching Peace Love Mud Mulberry canvas bag:
Mulberry’s flagship store is currently exhibiting images from the book and in homage to this has given the store a rather quirky festival feel, with the inclusion of a tent with a selection of Dearden’s festival images projected onto the canvas, and bales of coloured ‘straw’ add to the outdoor illusion with a cool Mulberry twist…which also in-turn work as VM displays for Mulberry product. As well as kitting out the store with a festival feel Mulberry are also giving customers a pack of oversized postcards of imagery from the book and a pack of special badges and stickers too…you have to love Mulberry!!