Mini Cooper Guerrilla Marketing

Mini Cooper have launched a pretty cool guerrilla marketing campaign which can be seen on the streets of Amsterdam, which is definitely made a lot more successful due to the campaign’s Christmas timing.  Mini have placed huge car sized cardboard boxes on rubbish heaps around the city with a Mini Cooper image on the front and the words ‘Mini Cooper’ in large letters, complete with torn gift wrapping. Making it look like a car has been packaged inside and now discarded once the contents have been removed. It really does make a pretty eye-catching advertisement!




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