McDonalds Coffee Promotion

This is a really eye-catching outdoor promotion from McDonald’s to promote their coffee. Instead of just a bogstandard static image they used a steam machine which was built to fit inside the bus stop, this steam machine let out steam at random stages throughout the day to reveal a message during a free coffee promotion at McDonald’s. During the current chilly climate this is a really successful way of promotion as it really does give you a craving for coffee!


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