Fuck the Rain

I actually love the promotional photograph for this more than I actually like the product which it is promoting. The promotion is for the Fuck the Rain Umbrella and the main thing which caught my eye was this coool photograph showing the product in use, from the rains point of view! A really original photograph story, instead of just a generic product shot.

(http://www.artlebedev.com/everything/fuck-the-rain/)

Fuck the Rain umbrella itself:

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