London Fashion Week

One of the most important and anticipated events in the fashion calendar kicked off yesturday with the start of the 25th London Fashion Week…oh I wish I could be there, but like so many others I shall have to pour over the images from the comfort of my sofa! These are my fave’s….

Saturday 19th September


Mark Fast kicked off  the show this morning at 9.30am with his Spring/Summer 2010 collection inspired by the film Erin Brockovich, silent films from the 1920s and love! Mark Fast is a 28 year old knitwear designer from Canada who studied at Central Saint Martins for both his BA and MA and graduated in February last year! Mark knits everything by hand on a domestic knitting machine and is inspired by the endless possibilities of lycra yarns! One of the main appeals of Mark Fast for myself is the fact that he is inspired by the past, translating historical costume and style into a contemporary and relevant aesthetic, something which I love…especially the 1940’s to be precise :). The collection was based upon the story of an Egyptian queen who lost her power and had to escape the kingdom that betrayed her in the dead of the night. Also, take note of the shapely models…bravo Mark! (images taken from






First things first..I heart this collection!! Danielle Scutt who studied at Central Saint Martins says her three inspirations for her Spring/Summer 2010 collection are print, fabrics and cut! The collection consisted of shoulder padded dresses with eye-catching polka dots and heavy black graffiti beneath sheets of sheer organza, metallic leather skirts, full skirted dresses trimmed with pink cheesecloth with a harsh cut-out style up-top, girly bloomers, lace shorts and peachy layers of chiffon!…a definite hot Alice in Wonderland-inspired show, as well as flashes of acid brights and retro prints adorning mini-dresses…i love love love this collection, especially the dress in the second photo! (images taken from




 Sunday 20th September


Eley Kishimoto was founded in the early 1990’s by Mark Eley and Wakako Kishimoto, the company is primarily known for its print design and colour! Eley Kishimoto established its reputation within the fashion industry through work with design houses such as Louis Vuitton, Marc Jacobs, Alexander McQueen, Alber Elbaz and Jil Sander. In the mid 1990’s the partnership created their first womenswear collection and they are still going strong! There collection this year is inspired by travel people and food, and as you can see from the imges below, this seasons collection is gorgeous. A mix of bold kaleidoscope style prints, epic florals, ginghams and subtle pastels…making up a stunning range!




I would be lying if I said I didn’t love Topshop, even thought it is everywhere, you can totally see why! It caters for everybody, follows every trend and also creates its own, its young, cool and current, and best of all its accessable!! I worked at Topshop as a sales advisor while I was at University and left over a month ago due to getting a job on the internet merchandising department at another fashion retailer in Manchester…as much as I needed to move on I do miss working with the clothes and for the Topshop brand itself, I do dream of working for their marketing department 🙂 Anyways, enough about me…Topshop Unique collection was inspired by surfing, sea and seventies for the Spring/Summer 2010 collection and her signature style is always fun and playful! This season’s collection oozed a laid back beachside vibe…masses of denim and vintage sticker embellishments, tangled knits and oversized baseball jackets! Vibrant graffiti prints covered jumpsuits and vest dresses, sequins embellished classic polo’s, silk dresses with toggles and buckles, oversized clutches with sea inspired charms, tough tailoring, hole punch detailing, rubberized zips and crop tops, bandeaus and high waist knickers….phewww. A selection of my favourites from the show are below



Monday 21st September


This is one of the shows I have realllly been looking forwards to, even having to have a sneaky look on the internet while I was at work today. Launched for spring/summer 2000 by ex-Vogue journalist Luella Bartley, Luella has been a massive hit with fashionistas ever since due to its  fun but distinctly wearable aesthetic, recent inspirations include Wicker Man and Ghostworld! Luella’s Spring/Summer 2010 collection had a polished, ladylike edge this season taking inspiration from the Sixties with bracelet-sleeve car coats, pufball dresses with velvet polka dots and silk dresses with sweetheart necklines. I love this collection, and can only dream of owning every single piece…one day 🙂

 Luella spring/summer 2010 collection

Luella spring/summer 2010 collection

Luella spring/summer 2010 collection

Luella spring/summer 2010 collection

Luella spring/summer 2010 collection



Josh Goot works and lives in Sydney, he studied Communication: Media Art and Production at Moriah College in Sydney’s Eastern Suburbs.Spending time in New York later that year, Josh decided that his interest in media and communication would manifest through fashion design! As a designer he embarked on his self-titled venture in 2004 before his debut collection in 2005. He followed this up with winning the 2005 Tiffany & Co Young Designer of the Year Award! Josh Goot’s Spring/Summer 2010 collection was inspired by abstraction and the human anatomy, with engineered prints, bonded seams, elongated t-shirt dresses, tank tops and short dresses which were high at the front and cut out at the back, as well as 80’s inspired broad shouldered black and white patterned jackets. The 80’s feel followed on into his colour pallete with his acid tones! The whole collection had a massive graphic quality about it, to me each piece kind of echoed a walking piece of pop art!




Christoper Kane is a Glasgow-born London-based fashion designer who graduated from Central Saint Martins in 2006, his Spring/Summer 2010 collection is the total Kane look – hip, art-school style spliced with serious sex appeal! Versace, who spotted Kane’s talent while he was at college and has since hired him to design a range of accessories, described the collection as “absolutely fantastic. So fresh, and that is exactly what a catwalk show should be.” Green, for whom Kane designs the Topshop range, thought the show “excellent. He’s a very talented boy. Now I’ve got the job of keeping him in check.” The collection’s main theme was blue, pink, or brown and white tablecloth checks which made up pencil skirts with splits, dresses with chiffon panelled bra cups and cutaways over the waist or under the arms. Kane’s tailoring skill was emphasised with nude chiffon bodywork to bring the collection to a higher level of sophistication, as well as high waisted skirts below girlish checked tops with short gathered sleeves ! 🙂


Tuesday 22nd September


‘A graduate of the Royal College of Art, Erdem Moralioglu spent a year working with Diane von Furstenberg before winning the prestigious Fashion Fringe award in 2005. Celebrated for his unique take on elegant prints and color, he is one of fashion’s rising stars!’ For his Spring/Summer 2010 collection was roughly based on Japanese girls in their twenties, saying “Although, I never really do theme. I always think it should just be like reading the next chapter of the same book.” He created a line of bright coloured floral print dresses with 3D images; the collection included capped sleeves, ruffled tiers and lace detailing! Even Anna Wintour was sat front row!



Basso & Brooke is the label of Bruno Basso and Christopher Brooke… the duo won Fashion Fringe in September 2004 and have been showing independently at LFW from February 2005. The duo’s signature style is playful, subversive and indivudual and the inspiration behind their Spring/Summer 2010 collection was – “Jeff Koons, hyper-reality and Herb Ritts” and their theme was neo-pop!  The collection was full of digital printed tailoring. The collection was full of digital printed tailoring with a strong interest in black and white intended as a counterpoint to all the colour!


And that’s it…my favorite favorite shows and outfits from London Fashion week, lets just hope one day I shall be able to afford to actually buy from these designers! 🙂





2 thoughts on “London Fashion Week

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